Bicycles aren’t just for women.
They are also great for the world, a recent survey found.
A study published Monday in the journal Nature found that of the 4.5 million women surveyed, 60% said they would consider buying a bike if the cost was lower than $1,000.
In 2017, women accounted for more than half of new bike sales.
Women are increasingly getting into bike transportation and riding, which helps to push sales of women’s hybrid and men’s hybrids.
And while these bikes aren’t made for everyone, women can ride more safely on them.
So why is the industry still so slow to embrace women?
While the average price of a new bike has dropped about 35% over the past decade, the average cost of a woman’s first bike is still $1.3, according to the American Association of Cycle Stores.
And the average woman is still paying more than $100 for a new bicycle.
That means many women can’t afford to buy a $1k bike if they already have a husband, daughter or friend to help with the bill.
To make matters worse, a lot of women can get hurt or die on a bike crash.
“It’s really concerning when you look at the death tolls,” says Lisa Smith, president of the Women’s Bicycle Association of America.
“If there is a bike accident in your lifetime, you are paying $500,000 to go to the hospital.”
The problem with the current bike industry is that many women aren’t willing to go through the hassle of buying a new, high-end, high performance bike.
And because the industry has been slow to move past its outdated views about women, they’re reluctant to get on the market.
A 2017 survey of nearly 3,000 bike shop owners by BikeRadar.com found that only 17% of owners said they had a woman on their staff.
“We’ve got a culture of silence and sexism,” Smith says.
“The lack of support from the industry and the lack of a real push for women’s cycling, to get more people to participate in the sport.”
Women aren’t alone in being deterred from buying bikes, says Bickel, the founder of the company BikeCulture, which launched a Kickstarter campaign in February to build a bike store in Chicago.
The campaign raised $5.4 million, but it didn’t generate much interest.
“There’s a lot that people don’t know about bike culture, which is the fact that women don’t have a lot in terms of purchasing power and equity in bike shops,” Bickels co-founder and CEO, Stephanie Kappes, told Recode.
“Women are a minority of the bike industry, and we’re still a minority.
We need to find more women to be in the bike space.”
Bickell and her colleagues at BikeCultural started with a bike shop in Portland, Oregon.
They wanted to change that.
The idea was to create a community where women could shop and sell bikes, and they hoped to bring together a small number of bike shops, a handful of women and the women of color in their community.
Their goal was to build an online community of female customers that could be a destination for women to shop, share and connect with other women.
But Bickes said that it wasn’t until the Chicago store opened in April that the company had a store to show off.
The company launched an app called BikeCure, which allows customers to connect with each other via social media, and to create their own bikes, complete with custom colors and designs.
The app allows people to buy and sell their bikes with no credit card, and is accessible only via a phone number and email address.
A year and a half later, BikeCures first store is now in the heart of Chicago.
They’re currently selling bikes in a two-story store in a building at the intersection of Michigan and Michigan Avenue in the Logan Square neighborhood.
The first two stores are already selling out, and the company expects to expand to another two locations in the area in the coming months.
The store’s owners are confident that they can turn around a business that has fallen on hard times.
“This is something that has been a long time coming,” Bichkel says.
The goal is to become a one-stop shop for bike stores, which are now more popular than ever.
For many women who are looking to purchase a new or used bike, it can be a daunting decision.
Bicksi is one of the founders of BikeCuring.com, and she’s hoping to make it easier for women who may not be comfortable riding a bike to get the best deal.
“A lot of times, women aren’s first choice when it comes to purchasing a new electric bike,” Bichell says.
Bicycling is a big business,